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To encourage non-carbon-emitting-forms-of-transport, we launched a mobile app that allowed users to track their own miles as they walk or cycle. Known as ‘hero miles’, upon accumulation they can then be donated to charities that Timberland actively contributes to.

Role
Art Direction, Design

Agency
Marvellous, London

Client
Timberland

Year
2011

Awards
FWA Mobile of the Day
25 February 2011